Connecting TB researchers and journalists in Zambia
This case study shares recommendations and details the lessons learned during a communications project to improve media reporting on tuberculosis (TB) in Zambia. Project partners Relay and the health research consortium TARGETS, brought together journalists and TB researchers in Zambia to explore stigma around tuberculosis and to explore areas of potential conflict and collaboration. Health researchers then acted as expert advisors to journalists who produced a series of national newspaper articles and radio programmes on both national and community radio. The case study describes the partnership between Relay and TARGETS and includes several useful recommendations for organisations interested in undertaking similar projects to report research.
The case study will be of particular relevance to:
- research, communication and policy staff in research organisations
- donors funding health research projects
- media institutes building the capacity of journalists in developing countries